Trends supply much momentum in fashion. They propel editors what to write about and they also influence what consumers purchase. Often people see the word 'trend' and roll their eyes. They may think that trends are simply started by teenagers and what they are interested in at that time. In certain ways they are correct. Yes, trends are started by teenagers, but they are also started by nearly any age group. How trends being and if they continue to grow and have influence is what causes some products to fly off shelves and sell out within minutes. Recently certain handbags are trending worldwide. Where the trends originated depends on the brand. Some of the new handbag trends started with consumers discovering them in stores and sharing pictures on social media platforms. Others started by style influencers and editors. Perhaps an editor wrote a glowing review in a famous fashion glossy and that one small article caused a snowball effect. These sort of reviews have astounding results; especially if they really resonate with shoppers. Once one consumer snaps up the bag, word spread like wild fire how much they love it. Thanks to social media, consumers can spread their love of a product faster than ever.
Style influencers and editors are different than the normal fashion consumer. They have more influence than the average shopper. Influence is very important in this day of social media because everyone is glued to their smartphone. Style influencers are popular in the Internet sphere; especially social media. What they wear and carry influences the shopping habits of their audience. Many style influencers have hundreds of thousands and even millions of fans. They reach fans across the globe in each country. Many style influencers do not have a background in fashion, but they have an amazing sense of style. They start and champion trends until they reach a fever pitch. At the Style Summit, there were several good speakers on style influencers and how they ingrain shopping habits into their followers and fans. The evolution of trends and who propels their growth is multifaceted in this day and age. No long do shoppers only depend on editors and movie stars to see what they should buy. We now have groups of influencers and trend setters that are not a part of traditional fashion and celebrity. The Style Summit shed light on our new influencers and how they propel consumers to purchase items such as amazing designer handbags.